As promised I have drafted a first cut at the look and feel and content of the 2 page flier.Comments asap please. Tks G
As discussed previously, please find attached a PDF file with examples of some free fonts.
Regards
Shane
Graham Taylor wrote:
As promised I have drafted a first cut at the look and feel and content of the 2 page flier.Comments asap please.
Please find attached a slightly reformatted document.
There are a few textual edits. Changes can be view in OpenOffice.org by selecting EDIT > CHANGES > SHOW
Regards
Shane
Format is good; I have made a few changes in the text. Once we are all happy with it, I can have our PR team in London look at it for a final edit.
Kind regards,
Sachiko
At 11:39 AM 10/24/2007, Shane Martin Coughlan wrote:
Graham Taylor wrote:
As promised I have drafted a first cut at the look and feel and content of the 2 page flier.Comments asap please.
Please find attached a slightly reformatted document.
There are a few textual edits. Changes can be view in OpenOffice.org by selecting EDIT > CHANGES > SHOW
Regards
Shane
-- Shane Coughlan FTF Coordinator Free Software Foundation Europe Office: +41435000366 ext 408 / Mobile: +41792633406 coughlan@fsfeurope.org Support Free Software > http://fsfe.org
Sachiko Muto wrote:
Format is good; I have made a few changes in the text. Once we are all happy with it, I can have our PR team in London look at it for a final edit.
Thanks Sachiko.
I made some more changes.
Shane
Hi all,
thanks for working on this, the text looks pretty good for me so far.
I would suggest to maybe have a "catch phrase" that will make sure people have an idea of what we are talking about and that will raise their interest.
My current favorite would be
"Quantify your lock-in"
but if others have suggestions, I'd be happy to go with them, also.
Regards, Georg
Like the idea of a catch phrase but this 'doesn't grab me'! ideas from others?? G ----- Original Message ----- From: "Georg C. F. Greve" greve@fsfeurope.org To: coughlan@fsfeurope.org Cc: "Rod Norman" rod@openforumeurope.org; board@certifiedopen.com; "Sachiko Muto" sachiko.muto@openforumeurope.org; "Basil" basil@openforumeurope.org Sent: Thursday, October 25, 2007 5:19 PM Subject: Re: Flier
Certified Open Board mailing list board@certifiedopen.com https://mail.fsfeurope.org/mailman/listinfo/co-board
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Graham Taylor wrote:
Like the idea of a catch phrase but this 'doesn't grab me'! ideas from others??
Suggest bit more design-focus on flier. Please find attached some ideas.
Slogan suggestion: needs to be simply, easy-to-understand.
"Understand lock-in" "Measure lock-in"
"I hate thinking of slogans" Etc.
Shane, Not sure the revised layout works but I will play around a bit more. On slogan how about: Locked Out From the Future?
G ----- Original Message ----- From: "Shane Martin Coughlan" coughlan@fsfeurope.org To: "Graham Taylor" graham@openforumeurope.org Cc: "Georg C. F. Greve" greve@fsfeurope.org; "Rod Norman" rod@openforumeurope.org; board@certifiedopen.com; "Sachiko Muto" sachiko.muto@openforumeurope.org; "Basil" basil@openforumeurope.org Sent: Friday, October 26, 2007 9:42 AM Subject: Re: Flier
Graham Taylor wrote:
Like the idea of a catch phrase but this 'doesn't grab me'! ideas from others??
Suggest bit more design-focus on flier. Please find attached some ideas.
Slogan suggestion: needs to be simply, easy-to-understand.
"Understand lock-in" "Measure lock-in"
"I hate thinking of slogans" Etc.
-- Shane Coughlan FTF Coordinator Free Software Foundation Europe Office: +41435000366 ext 408 / Mobile: +41792633406 coughlan@fsfeurope.org Support Free Software > http://fsfe.org
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Graham Taylor wrote:
Shane, Not sure the revised layout works but I will play around a bit more. On slogan how about: Locked Out From the Future?
Suggest that the slogan should be positive (empowering) rather than negative to ensure greatest possible buy-in.
Shane
You have been on the same marketing course as me! Agree but what? and secondly its intersting but we have received greatest buy in when we have pushed the 'negative' lock-in message. Its a bit like an Insurance salesman having first to sell the dangers of a fire or whatever before he can sell the policy as a safeguard. Open,competitive choice.... is our tag line for the reason of being seen to be positive, but I am struggling to come up with an equivalent that is focussed enough without being glib. Keep thinking all! Rgds G ----- Original Message ----- From: "Shane Martin Coughlan" coughlan@fsfeurope.org To: "Graham Taylor" graham@openforumeurope.org Cc: "Georg C. F. Greve" greve@fsfeurope.org; "Rod Norman" rod@openforumeurope.org; board@certifiedopen.com; "Sachiko Muto" sachiko.muto@openforumeurope.org; "Basil" basil@openforumeurope.org Sent: Friday, October 26, 2007 10:46 AM Subject: Re: Flier
Graham Taylor wrote:
You have been on the same marketing course as me! Agree but what? and secondly its intersting but we have received greatest buy in when we have pushed the 'negative' lock-in message. Its a bit like an Insurance salesman having first to sell the dangers of a fire or whatever before he can sell the policy as a safeguard. Open,competitive choice.... is our tag line for the reason of being seen to be positive, but I am struggling to come up with an equivalent that is focussed enough without being glib. Keep thinking all!
Problem might be that we have not defined our primary audience for the slogan. Supplier or user.
If you say to a supplier "let's find lock-in" their most immediate reply is perhaps going to be hostile. Lock-in can be very useful for super-normal profit. Therefore the greatest beneficiaries from the CO programme are end-users and - by association - suppliers smart enough to spot which way the market trend is moving.
Terrible SWOT analysis follows:
Strength: CO allows people to make informed procurement decisions by minimising accidental lock-in.
Weakness: Suppliers can benefit from lock-in (given previous market trends rather than emerging ones).
Opportunity: The market is changing and large purchasing bodies have become aware that lock-in is costing a lot of money and time. CO helps solve that.
Threat: Pseudo-programmes designed to facilitate the continuation of lock-in either in its traditional form or in new forms (http://interopvendoralliance.org/).
So, perhaps our slogan is most effectively targeted at end-users, given that suppliers aware of the market trends will want to leverage positive benefit to their end-users as well.
This places CO neatly on the procurement bandwagon.
Bob, you were an IT chap at Lloyds I believe. What would have sold you on something like this?
"Overcoming lock-in" "Make the right decision" "Maximising benefit" "Optimise [your] procurement" "Sustainable purchasing"
Etc etc.
Shane
I tend to agree. It needs to be targetted primarily at purchasers and strategists.
Basil
-----Original Message----- From: Shane Martin Coughlan [mailto:coughlan@fsfeurope.org] Sent: 26 October 2007 12:02 To: Graham Taylor Cc: Georg C. F. Greve; Rod Norman; board@certifiedopen.com; Sachiko Muto; Basil Subject: Re: Flier
Graham Taylor wrote:
You have been on the same marketing course as me! Agree but what? and secondly its intersting but we have received greatest buy in when we have pushed the 'negative' lock-in message. Its a bit like an Insurance salesman having first to sell the dangers of a fire or whatever before he can sell the policy as a safeguard. Open,competitive choice.... is our tag line for the reason of being seen to be positive, but I am struggling to come up with an equivalent that is focussed enough without being glib. Keep thinking all!
Problem might be that we have not defined our primary audience for the slogan. Supplier or user.
If you say to a supplier "let's find lock-in" their most immediate reply is perhaps going to be hostile. Lock-in can be very useful for super-normal profit. Therefore the greatest beneficiaries from the CO programme are end-users and - by association - suppliers smart enough to spot which way the market trend is moving.
Terrible SWOT analysis follows:
Strength: CO allows people to make informed procurement decisions by minimising accidental lock-in.
Weakness: Suppliers can benefit from lock-in (given previous market trends rather than emerging ones).
Opportunity: The market is changing and large purchasing bodies have become aware that lock-in is costing a lot of money and time. CO helps solve that.
Threat: Pseudo-programmes designed to facilitate the continuation of lock-in either in its traditional form or in new forms (http://interopvendoralliance.org/).
So, perhaps our slogan is most effectively targeted at end-users, given that suppliers aware of the market trends will want to leverage positive benefit to their end-users as well.
This places CO neatly on the procurement bandwagon.
Bob, you were an IT chap at Lloyds I believe. What would have sold you on something like this?
"Overcoming lock-in" "Make the right decision" "Maximising benefit" "Optimise [your] procurement" "Sustainable purchasing"
Etc etc.
Shane
On Fri, 26 Oct 2007 13:02:08 +0200 Shane Martin Coughlan coughlan@fsfeurope.org wrote:
smc> "Overcoming lock-in" smc> "Make the right decision" smc> "Maximising benefit" smc> "Optimise [your] procurement" smc> "Sustainable purchasing"
Or the cunning version:
"Lock out lock-in!"
;)
Regards, Georg
Dear all
Is it possible to have an update (and perhaps a document) with the current status of the flier?
Regards
Shane