>> Without a clear connection, I'd worry that the message won't be as potent
>> as it could otherwise be.
> I also have problems to see the connection.

Can I clarify what is missing here? Is is the physical object of a
postcard which is lacking relevance or the way the message is expressed
on it?

Certainly there is a connection between postcards/placards and their use as a medium for political engagement. Although it's a fairly subtle connection when you consider that advertising in general is just as (or possibly more) connected with the medium these days.

Like some of the people on this list I'm not certain that I understand the intent of the term 'Freedom Springs'; to me I understand it as ironic, and I understand the postcard to depict a picturesque setting -- the irony being that it doesn't exist, which draws a parallel with the two-faced nature of how DRM is often marketed as a feature to us.
 
Postcards/placards/cards can certainly be an attractive and popular way to disseminate information. This particular theme you have is nice now that I understand the context of it better.

But, from what I understand of it, the only connection I see is with the irony of the situation, and on its own feels like it doesn't say enough. Especially for people who aren't already aware of the issue, for such people it might not say or explain anything about our cause. Obviously if people are inclined to pick the card up and read the back, presumably they would become informed; but ideally the front needs to attract an audience who are likely to be interested in the cause.

In short, I worry that it might be too subtle.

Strangely enough I'd been thinking about possibly doing something similar, mocking up advertisements that would rather 'attractively' but blatantly show off DRM features. That feels quite similar to your idea, but without a trace of subtly (and in all honestly, I worry that this approach is far too obvious).

Chris Hayes