Hi Sam,
thanks for the overview. This looks quite good so far :)
Like Erik, I'd most like to know what our status is regarding partners. I discussed this campaign with EFF last year - are they still on board? Who else is? Have you talked to FSF's campaign team?
Please make sure to allow enough time to produce and distribute materials. Basically, you'll have to start production about now in order to have everything distributed to the partners in good time for the launch.
Best regards, Karsten