Hello everyone!
I just published my results from the Sony rootkit mini-advocacy campaign we ran in October, you can check it out on my blog: http://blogs.fsfe.org/asawritz/
Overall, I found the results to be pretty positive. Some big name authors/websites linked to our page and tweets.
Here is a list of all the websites I found which linked FSFE's webpage on Sony rootkit. Some of them directly link FSFE, some indirectly. Check the notes for details. https://public.pad.fsfe.org/p/ArticlesOnSonyRootkit
Cheers!