Some FAQs are software (some are even kept as programs, either in general-purpose languages or specialised ones like latex or PostScript.)
FAQ's are not software, a computer cannot run a FAQ.
A computer can run a PostScript or LaTeX program; indeed, most of them are practically unreadable by a human until a computer has done so.
But a computer cannot run the output that those generate (ps and latex should really be classifed as source code by the way, not as programs; a program, in the most strict sense is a set of instructions located in memory that is being executed, there are other definitions of what a program really is, but that is the one that is the most common) . If it could, then they would be programs indeed.
Are these programs not software?
Software and programs tend to be the same thing. It would be better if we agreed on the definition for both. Some people have been known to define anything on a disk platter as software, some have not.
Are these programs not FAQ documents or manuals?
Since a computer cannot read them, they are not programs.
Some manuals are programs. Some are not. Neither case is uncommon or strange.
No manual is a program. Can you show me a single one that I can actually run by a computer? Or even a FAQ?
Cheers.