You have been on the same marketing course as me! Agree but what? and secondly its intersting but we have received greatest buy in when we have pushed the 'negative' lock-in message. Its a bit like an Insurance salesman having first to sell the dangers of a fire or whatever before he can sell the policy as a safeguard. Open,competitive choice.... is our tag line for the reason of being seen to be positive, but I am struggling to come up with an equivalent that is focussed enough without being glib. Keep thinking all! Rgds G ----- Original Message ----- From: "Shane Martin Coughlan" coughlan@fsfeurope.org To: "Graham Taylor" graham@openforumeurope.org Cc: "Georg C. F. Greve" greve@fsfeurope.org; "Rod Norman" rod@openforumeurope.org; board@certifiedopen.com; "Sachiko Muto" sachiko.muto@openforumeurope.org; "Basil" basil@openforumeurope.org Sent: Friday, October 26, 2007 10:46 AM Subject: Re: Flier